I’m back from Pubcon (really I got back on Thursday night, but I was busy this weekend) and now have about 20 typed pages of notes to go through and decipher. Overall the show was once again supremely awesome, but naturally it was not perfect.
Bruce Clay and Ziv Dascalu (The Good): The reality of conferences like this is that there’s really no predicting how good or bad a session will be. That is of course unless either of these guys are involved. The amount of relevant information and tactics (both good and evil) that these two brought to the table in their respective sessions was unreal. Speakers should be required to watch sessions from these guys to see what it means to give your audience value.
Food (The Bad): The lunch line situation was resolved, but the edibility factor was not. The first day I had a cheesesteak that was far more cheese than steak and really not very good. The second day I had Mongolian Beef that was pretty gristly and left a taste that no amount of 7&7′s could wash away. The last day I went with the Kosher meal which was at least edible (not surprising since it was prepackaged). Seriously, what’s wrong with the standard show box lunch? I’ll take a roast beef sandwich, bag of chips and a cookie in a box any day over what the LVCC tries to pass off as food.
Reruns (The Ugly): Now I haven’t done many presentations, but when I get asked to do one, I take the time to make sure my material is new and fresh. I make my best effort to give the audience their money’s worth. Sadly, not everyone adheres to the same set of guidelines.
I go to one show per year. This show. My company spends a bunch of dough on passes, the hotel, airfare, food, etc. I don’t expect to go into a show and see the exact same presentation that I saw last year.
Here’s the story. There’s this gal that’s supposed to be a Facebook expert. She’s even written a book on the subject and to be fair, probably knows more about Facebook than I ever will. I went to her session last year and it was really good (actually I went to both of her sessions last year), so I decided to go again this year to find out what’s new in the world of marketing Facebook. Apparently nothing has changed in the past year, because I got the exact same session that she delivered the previous year. Even the same dated Ikea picture tagging example.
Moral of the story? If you’re one of the beautiful people, you get a free pass to put zero effort in. I wouldn’t know being the bald troglodyte that I am, but that’s sure how it seems from where I’m sitting. From what I heard, this wasn’t the only rerun at the show, but since it was the only one I saw, it gets singled out.
All in all, it was a great show. Far more positives than negatives. I’ll be back in 2012. I just wish it wasn’t in freaking Vegas. Out.