SEO folks. They’re so clever. Since there are lots of website owners that are a) aware of the value of links and b) too lazy to come up with their own content, SEOers came up with the now annoyingly ubiquitous infographic. Think lots of information jammed onto an image with a clever title and funny graphics along with a text box with link code.
Don’t get me wrong, there are some great infographics out there. Hell, I even printed one out and put it on my wall (because I’m old school like that. And I hate trees.). I just don’t like the fact that it’s nothing more than an SEO hack (or is it “a SEO hack”? I never know what the rule is when you’re dealing with acronyms that start with letters that sound like they start with vowels).
Trust me, when image links don’t matter anymore, no one will be making infographics. They’ll all go back to <gasp> writing copy that people can actually read </gasp>. And if you don’t think the Google is working on nerfing this
exploit link building strategy, you’re on crack.