Heineken – The SUB Living Room/Pinball Machine

I can’t say that I’m a huge fan of the beer, but they’re doing lots of seriously innovative stuff with online media. This was set up during Milan Design Week 2014 to show off both Heineken’s new draught machine and serve as a massive branding exercise.

It didn’t go as viral as I’m sure they would’ve liked (although 176k views after 6 days is still pretty damn sporty), but that’s only part of the purpose. Having just come from the High Point Market event, I can say that something like this would have been far more memorable than the thousands of very standard showroom presentations.

Whenever you can get customers to truly interact with your brand, it’s going to create a far stronger and longer lasting impression than looking like everyone else. This is an example of the right way to stand out in a crowd. Plus, it’s a freaking pinball machine!

Posted in Advertising.

Flashback Levi’s Awesomeness – Claymation Boombastic

Now this is how to do a long run commercial.

The claymation is awesome, the humor is solid and clearly ties back to the core marketing message, there’s an actual story and you seriously can’t go wrong with Shaggy.  Too bad it didn’t get much run in the US outside of MTV.

Posted in Advertising.

Joff’s Dead… All Hail King Tommen?


There are characters you love to hate and then there are characters you just hate.

For anyone that’s read the books, this wasn’t exactly a shocker. The most hated character since Lori Grimes bit the dust on Sunday. Like everyone, I couldn’t stand Joffrey. I hated him in the books and hated him even more in the show (which really is a testament to just how thoroughly Jack Gleeson crushed it in this role), but the fact that they have to make a 7 year old king (who for some reason is being played by a 15 year old in the show) just blows.  Plus, I was pretty disappointed with how they represented the ridiculously lavish 77 course wedding meal.  The show made it lavish, but not to the level that it was in the book.  Not even close.

I won’t go so far as to say I’ll miss Joff, but I really would’ve rather seen a Theon to Reek transformation for Joff instead of a simple poisoning.

What will be really interesting is to see what Peter Dinklage does with the role this season (since he’s going to spend pretty much the rest of the season in the dungeons).  Should be an interesting challenge and it’ll be fun to watch.

Posted in Random.