Last year, Sour Patch Kids put out a series of short TV spots using the concept of “first they’re sour, then they’re sweet”. Good concept with mixed results.
The first takes a somewhat literal approach, although I wouldn’t call getting a face full of skunk spray sour as much as I would just a completely awful nightmare that would cause heaving and uncontrollable vomiting.
Really, that commercial makes me think of this:
Now this version of the commercial is much, much better:
It’s cute, the target audience can relate to it and the visual doesn’t convey the message of “eat Sour Patch Kids and get a mouth full of skunk ass”. Given the fact that they got Method Man to do a song/music video with a bunch of animated candy, all is forgiven over the skunkface.
Agency: Mother, New York