Damn, Expedia. When I see ads like this, it reminds me what a hack I really am. Seriously.
Taking real airline bag tags, putting them together and telling a story. Clever, clear, memorable and it shows brand personality. This is everything that a print ad should be.
I wish I was talented enough to come up with this extremely clever and effective print ad concept.
Advertising Agency: Ogilvy & Mather, London, UK
Executive Creative Director: Gerry Human
Copywriters / Art Directors: Jon Morgan, Mike Watson
Business Director: Stephen Hillcoat
Retoucher: Trevor Qizilbash
Designer: Mark Osborne
Published: January 2013
Source: Ads of the World