The Sour and Sweet Sour Patch Kids Commercials

Last year, Sour Patch Kids put out a series of short TV spots using the concept of “first they’re sour, then they’re sweet”.  Good concept with mixed results.

The first takes a somewhat literal approach, although I wouldn’t call getting a face full of skunk spray sour as much as I would just a completely awful nightmare that would cause heaving and uncontrollable vomiting.

Really, that commercial makes me think of this:


Now this version of the commercial is much, much better:

It’s cute, the target audience can relate to it and the visual doesn’t convey the message of “eat Sour Patch Kids and get a mouth full of skunk ass”. Given the fact that they got Method Man to do a song/music video with a bunch of animated candy, all is forgiven over the skunkface.

Agency: Mother, New York

Posted in Advertising.

New “Drive High Get A DUI” Campaign from the Colorado DOT

PSA’s are tough.  Generally speaking, PSA’s all have some sort of “don’t do this” message.  You can’t make them too preachy or graphic, as those typically get completely ignored and turn off the core audience.  At the same time, if you use humor, you have to make sure that you’re not making light of the core point.  It’s a fine line to walk, and here’s how the CDOT went about it:

These ads are, let’s just call it “fine”. I love the fact that the ads aren’t preachy or hyperbolic like those gawdawful “buying drugs means you’re a murderer who supports terrorism” ads, but they’re also not terribly memorable.  It’s just sort of a one note joke that people will likely see, give a quick chuckle and forget.

The visuals simply aren’t strong enough (or funny enough) to stand alone.  Not the worst PSA campaign I’ve ever seen, but it certainly isn’t a single tear running down the face of of a Native American either.

Posted in Advertising.