Today in Badvertising: Norelco Brings Visions of the Buffalo Bill Tuck Dance

I was watching TV the other night and saw this abortion of a commercial:

As the Delta Bravo in this ad closes with the line “I’d Fuck Me” (blurred out muted out of course), all I can think of is Buffalo Bill putting on lipstick, looking in the mirror and saying “I’d Fuck Me” while the girl in the pit desperately tries to escape (skip to about 1:40 if you don’t want to watch the whole scene).

Making customers remember one of the most disturbing scenes in moviemaking history. Good work Norelco. Very slow clap worthy.

Oh, and thanks for including the waffled out picture of the dude shaving his junk on your promo site. Nothing makes me want to buy an electric razor more than when I see a blurred out twig and berries with the following selling point:

“We’d never put your junk in harm’s way. Quite the opposite in fact, the grooming attachment will safely help your junkyard look more like the family jewels they were born to be by doing some house cleaning on those short & curlies.”

Unoriginal, Uninspired, Unwatchable.

Posted in Advertising.

FirstBank Skewers Glassholes

I love FirstBank. They’re local, they have a sense of humor and their humor is typically pretty topical. Their latest spot is entitled “Get Back to the Real World”:

Is it the best commercial ever made? No, but it’s still pretty damn awesome, especially for a smaller, regional bank. ¬†The company has a history of using humor in their ads with mostly good results.

That said, it’s hard for me to judge since:

  • I’m a huge fan of the company
  • I pretty much always show favoritism to local companies and agencies
  • The ad makes fun of glassholes¬†which makes it pretty much impossible for me not to love it

Advertising Agency: TDA_Boulder, Boulder, USA
Company: FirstBank Holding Company

Posted in Advertising.

Heineken – The SUB Living Room/Pinball Machine

I can’t say that I’m a huge fan of the beer, but they’re doing lots of seriously innovative stuff with online media. This was set up during Milan Design Week 2014 to show off both Heineken’s new draught machine and serve as a massive branding exercise.

It didn’t go as viral as I’m sure they would’ve liked (although 176k views after 6 days is still pretty damn sporty), but that’s only part of the purpose. Having just come from the High Point Market event, I can say that something like this would have been far more memorable than the thousands of very standard showroom presentations.

Whenever you can get customers to truly interact with your brand, it’s going to create a far stronger and longer lasting impression than looking like everyone else. This is an example of the right way to stand out in a crowd. Plus, it’s a freaking pinball machine!

Posted in Advertising.