Perfect Print Ads from Knifewear

knifewear-tuna knifewear-pork

Love, love, love this. A single, memorable image that resonates with the core audience and a logo for the brand.

The image tells you everything you need to know about the knives:

  • Precision
  • Professional
  • High End
  • Elegant

The only problem? ¬†When you go to their website, the print imagery doesn’t sync up at all with the dated, sloppy site design.

Brand name: Knifewear
Agency: Maclaren Mccann Calgary
Country: Canada
Released: December 2012

Posted in Advertising.

Taco Bell – Not As Clever As Everyone Thinks

Ah, how people forget. Everyone’s loving the new Taco Bell ads that feature lots of guys named Ronald McDonald enjoying some new Taco Bell breakfast sandwich. Well, as with most things, it’s been done before (and better). Back in 2002, Jack in the Box did a very similar ad where Jack brings his new burger to a guy named, you guessed it, Ronald McDonald.

Here’s the TB version in case you’re the one person in the world who hasn’t seen it.

Posted in Advertising.

Print Ad Perfection – Game of Thrones Edition

I got my copy of Entertainment Weekly this weekend and was greeted by this on the back cover:


Now you might be wondering how an ad that doesn’t even have the name of the show on it can be considered so awesome. Here’s why:

If you’re already a viewer of Game of Thrones, the ad tells you everything about the upcoming season:

  • Bran will be looking for the 3 eyed crow
  • The Lannisters are gonna get some well deserved karma
  • Joff is going to learn exactly what the words “valar morghulis” mean

If you’re not a viewer of Game of Thrones, after seeing this ad you’ll immediately go and find a viewer to explain what it means, then hit your VOD to bingewatch the first three seasons.

It also follows the same pattern they’ve been using for the previous seasons:

  • One powerful image
  • One memorable (and meaningful) phrase
  • Launch date

Completely f’ing brilliant.

Posted in Advertising.