Love, love, love this. A single, memorable image that resonates with the core audience and a logo for the brand.
The image tells you everything you need to know about the knives:
- High End
The only problem? When you go to their website, the print imagery doesn’t sync up at all with the dated, sloppy site design.
Brand name: Knifewear
Agency: Maclaren Mccann Calgary
Released: December 2012