Perfect Print Ads from Knifewear

knifewear-tuna knifewear-pork

Love, love, love this. A single, memorable image that resonates with the core audience and a logo for the brand.

The image tells you everything you need to know about the knives:

  • Precision
  • Professional
  • High End
  • Elegant

The only problem? ¬†When you go to their website, the print imagery doesn’t sync up at all with the dated, sloppy site design.

Brand name: Knifewear
Agency: Maclaren Mccann Calgary
Country: Canada
Released: December 2012

Posted in Advertising.

Taco Bell – Not As Clever As Everyone Thinks

Ah, how people forget. Everyone’s loving the new Taco Bell ads that feature lots of guys named Ronald McDonald enjoying some new Taco Bell breakfast sandwich. Well, as with most things, it’s been done before (and better). Back in 2002, Jack in the Box did a very similar ad where Jack brings his new burger to a guy named, you guessed it, Ronald McDonald.

Here’s the TB version in case you’re the one person in the world who hasn’t seen it.

Posted in Advertising.