I love FirstBank. They’re local, they have a sense of humor and their humor is typically pretty topical. Their latest spot is entitled “Get Back to the Real World”:
Is it the best commercial ever made? No, but it’s still pretty damn awesome, especially for a smaller, regional bank. The company has a history of using humor in their ads with mostly good results.
That said, it’s hard for me to judge since:
- I’m a huge fan of the company
- I pretty much always show favoritism to local companies and agencies
- The ad makes fun of glassholes which makes it pretty much impossible for me not to love it