And who did the outing? T-Mobile did it to themselves (along with the company they’re buying links from). This story (and the screen grab) are credited to Barry over at SERoundtable.com although amazingly as of 6:35AM MST, the entire conversation is still up on Twitter.
Aside from the complete stupidity of having this conversation where the entire world can see it, the real question is how long it will take for Matt “El Kabong” Cutts and Google to take action on T-Mobile (the alleged buyer) and WebDesign.org (the alleged seller).
The reality is that we all know that large brands buy links. The fact that this was discussed by the buyer and seller in public on Twitter is shockingly stupid. Perhaps the only thing more shocking is that this discussion has been up for the most part since March 7th and it took this long for it to be found. iAcquire, the broker mentioned in the article was outed a couple years ago as a link seller and banned by Google.
Kudos to Barry and SERoundtable for breaking this.