Category Archives: Advertising

Finally An Anti-Smoking Commercial That Doesn’t Suck

Generally speaking, I hate all the anti-smoking campaigns.  They are filled with shock which rarely translates into positive results.  They are so over the top that either they make people turn the channel or they simply insult the viewer’s intelligence.  It seems that the FDA has finally figured it out with their “Real Cost” campaign.

The campaign did not start out strong, focusing on the shock value of a teen doing something like, oh I don’t know, pulling a tooth out or peeling skin off of the face of a teen to pay for a pack of smokes. You remember this piece of garbage, right?

They released a series of these and they were nothing but the same shockvertising crap that’s been trotted out for years. Then, someone figured it out. They decided for once to not talk down to teens and created an ad that actually treats them like adults. So, for the first time ever, we now have an anti-smoking campaign that doesn’t completely suck. Kudos to the FDA for finally figuring it out and getting it right.

Posted in Advertising.

Today in Badvertising: Norelco Brings Visions of the Buffalo Bill Tuck Dance

I was watching TV the other night and saw this abortion of a commercial:

As the Delta Bravo in this ad closes with the line “I’d Fuck Me” (blurred out muted out of course), all I can think of is Buffalo Bill putting on lipstick, looking in the mirror and saying “I’d Fuck Me” while the girl in the pit desperately tries to escape (skip to about 1:40 if you don’t want to watch the whole scene).

Making customers remember one of the most disturbing scenes in moviemaking history. Good work Norelco. Very slow clap worthy.

Oh, and thanks for including the waffled out picture of the dude shaving his junk on your promo site. Nothing makes me want to buy an electric razor more than when I see a blurred out twig and berries with the following selling point:

“We’d never put your junk in harm’s way. Quite the opposite in fact, the grooming attachment will safely help your junkyard look more like the family jewels they were born to be by doing some house cleaning on those short & curlies.”

Unoriginal, Uninspired, Unwatchable.

Posted in Advertising.

FirstBank Skewers Glassholes

I love FirstBank. They’re local, they have a sense of humor and their humor is typically pretty topical. Their latest spot is entitled “Get Back to the Real World”:

Is it the best commercial ever made? No, but it’s still pretty damn awesome, especially for a smaller, regional bank.  The company has a history of using humor in their ads with mostly good results.

That said, it’s hard for me to judge since:

  • I’m a huge fan of the company
  • I pretty much always show favoritism to local companies and agencies
  • The ad makes fun of glassholes which makes it pretty much impossible for me not to love it

Advertising Agency: TDA_Boulder, Boulder, USA
Company: FirstBank Holding Company

Posted in Advertising.