This trio of print ads for a Brazilian rehab center is pure awesomeness. Normally I absolutely hate ads for addiction and rehab because they’re either a) overtly preachy, b) extremely hyperbolic or c) just completely depressing. That’s not the case with this series of ads.
The images are immediately eye catching and memorable. The photography is gorgeous. The message is clear without being preachy. The picture tells a clear and immediate story that’s clear before you ever get to the tagline. Not crazy about the font, but I’ll let it slide.
Advertising Agency: Pagú Propaganda, Goiânia, Brazil
Creative Director: Sussy Côrtes
Art Director: Marcus Müller
Copywriter: Nellie Santee
Published: February 2014
Source: Ads of the World