Why I Teach

Over the years, I have been asked by many people why I teach. The words of the answer may shift from time to time, but the message is always the same:

When one has specialized knowledge, it is one’s duty to share and transfer that knowledge to as many people as possible.

As a society, we must continue to grow and learn. The only way to do so is through the sharing and distribution of knowledge and information.  It is the reason why I will share what I have learned over the past 20+ years with anyone who wants to learn.  Some people pay me to share this information, others don’t.  Ultimately though, it is never about getting paid.  It is about helping others.

The way the world learns has changed drastically over the past decade.  Learning is no longer confined to the traditional classroom.  With the advent of online learning, the ability and opportunities to transfer knowledge have increased exponentially. Students are no longer tied to the traditional classroom environment. Instructors can be thousands of miles away and still create learning environments that are rich, meaningful and valuable.

While I do most of my teaching online, the reality is that teaching and learning is going on all over the web.  Recently, I took the family to Europe.  One of the stops we made was to Vatican City.  I wanted to know more about Vatican City before we left, and a former co-worker shared this Youtube channel with me (yes, Youtube).

As I have no idea how to make videos and am not artistic enough to make infographics or flowcharts, I write and I teach online at Southern New Hampshire University.  Telling people that I teach online brings up all sorts of interesting responses.  Most are very positive.  Some have even asked me to see some of the content I teach (as much of it is in the SEO/SEM/SMM realm).

It is no accident that I have dual interests in marketing and education. In many ways, the hallmarks of marketing (when done ethically) are very much in line with educating. In both, the goal is to engage and demonstrate value based on the needs of each individual you are trying to reach.  It is why I love marketing and it is why I love teaching.

If you are a marketer, you are a teacher.  If you are a manager, you are a teacher.  If you are a blogger, you are a teacher.  Simply put, if you are doing anything to share knowledge, you are a teacher.


Reflecting on 11+ Years at PoolDawg

On September 7, 2004 I officially joined the team at PoolDawg.com. What was then a fairly unknown brand is now one of the most trusted retail ecommerce brands in the billiards industry.  On February 12, 2016 I will be leaving the company.  As I enter my final week in the billiards industry, I can say without hesitation that I am extremely proud of what I helped build.

For most, leaving a company that you helped build and grow can be stressful. You worry about what will happen when you leave and how the company will do once you’re gone. Given the people I’ve worked with at PoolDawg over the years, I have no such worries and can leave knowing that the company will continue to thrive long after I’m gone.

For the past 11+ years, I had the opportunity and pleasure of working with some of the smartest and most talented people in the pool business. They are passionate about pool, but more importantly, they are beyond passionate about taking care of PoolDawg’s customers. It is a rare thing to be able to leave a company and know that the hundreds of thousands of customers the company serves will continue to receive the award winning level of customer service that they’ve come to expect when doing business with PoolDawg.

I can rattle off all sorts of accomplishments from the past decade, but ultimately this is the only accomplishment that really matters:


This level of customer love doesn’t happen by accident and certainly doesn’t happen as the result of one employee.  These are not the BS reviews I wrote about a while back.  These are legit reviews from people who have purchased from PoolDawg. These are the types of real reviews you get when you build a company culture that is completely focused on blowing customers away with exceptional service.  No company can exist without customers, so if you’re not amazing your customers with exceptional customer service, you’re doing it wrong.

PoolDawg is not just an online store. It is a billiards destination. It is a place where people can learn to become better pool players. It is a place where you can shop and know that you’ll be taken care of. It is a place where a customer can ask for and receive honest opinions about products without ever getting a “hard sell”. It is a place that stands behind the products they sell on a level that is comparable with the most trusted brands in the world.

I wish nothing but the best for my soon to be former team, including the best mascot in the entire billiards biz – Mr. Frank T. Dawg (posing here with our 2013 Bizrate Platinum Circle of Excellence Award).