Over the years, I have been asked by many people why I teach. The words of the answer may shift from time to time, but the message is always the same:
When one has specialized knowledge, it is one’s duty to share and transfer that knowledge to as many people as possible.
As a society, we must continue to grow and learn. The only way to do so is through the sharing and distribution of knowledge and information. It is the reason why I will share what I have learned over the past 20+ years with anyone who wants to learn. Some people pay me to share this information, others don’t. Ultimately though, it is never about getting paid. It is about helping others.
The way the world learns has changed drastically over the past decade. Learning is no longer confined to the traditional classroom. With the advent of online learning, the ability and opportunities to transfer knowledge have increased exponentially. Students are no longer tied to the traditional classroom environment. Instructors can be thousands of miles away and still create learning environments that are rich, meaningful and valuable.
While I do most of my teaching online, the reality is that teaching and learning is going on all over the web. Recently, I took the family to Europe. One of the stops we made was to Vatican City. I wanted to know more about Vatican City before we left, and a former co-worker shared this Youtube channel with me (yes, Youtube).
As I have no idea how to make videos and am not artistic enough to make infographics or flowcharts, I write and I teach online at Southern New Hampshire University. Telling people that I teach online brings up all sorts of interesting responses. Most are very positive. Some have even asked me to see some of the content I teach (as much of it is in the SEO/SEM/SMM realm).
It is no accident that I have dual interests in marketing and education. In many ways, the hallmarks of marketing (when done ethically) are very much in line with educating. In both, the goal is to engage and demonstrate value based on the needs of each individual you are trying to reach. It is why I love marketing and it is why I love teaching.
If you are a marketer, you are a teacher. If you are a manager, you are a teacher. If you are a blogger, you are a teacher. Simply put, if you are doing anything to share knowledge, you are a teacher.