Pubcon Day 1 – Woooo!!! Edition

I must say that I do feel lucky to be able to attend events like Pubcon.  To be around some of the smartest guys in the industry and learn from the best is an absolute treat.  The best part though, is when a childhood hero makes an appearance at said show and you get to meet him.  If you know me at all, you’ll know that I’m talking about the stylin’, profilin’, limousine riding, jet flying, kiss-stealing, space mountain ride giving, wheelin’ n’ dealin’ son of a gun known to one and all as Ric Flair.

Ric Flair at Pubcon

I don’t get starstruck very often.  I grew up in the Valley, so I’d see celebs all the time (everyone needs to buy groceries eventually).  Eddie van Halen with Valerie and Wolfgang, Michael Richards, the entire cast of Melrose Place (the OG, not the new one), George Wendt, the Zappas, Dustin Hoffman, you get the idea.  Ric Flair though, that’s an entirely different story.

I grew up watching WWF and NWA/WCW as a kid.  WCW/NWA in the old days was so different than WWF and the only place you could see Ric Flair was on Superstation TBS.  I loved to hate the Four Horsemen and getting to meet someone who I’ve watched for the last 30 years is completely freaking awesome.

As for the rest of the show, far more good than bad.  They seem to have weeded out all the lazy ass presenters from a few years ago who would just recycle the same slide decks year after year while retaining some of the best in the biz (Eric Enge from Stone Temple and Bruce Clay to name a couple).  I can’t say enough good things about Eric Enge’s one man show talking all things on page and off page SEO and I greatly enjoyed Helen Edwards from Wordstream discussing the proper way to create online ads with emotional appeal.

I do have to give a special shout out to The Hoth as well.  Bringing Ric Flair to their booth was such a wonderful, random surprise.  I will have to learn more about the company over the next couple days.

Posted in SEO Crap, Wrestling.

Insanely Good TV Spot from Amazon

First off, let me say that it pains me to give kudos to Amazon, as the company is a continual pain in the collective ass of all small businesses that are forced to follow Minimum Advertising Pricing (MAP) rules, as manufacturers are generally unwilling to go to the mat with Amazon but will gladly bite the hand that feeds them and cut off any small business that doesn’t play by their MAP rules.  That rant is for another time however, as today I want to talk about a lovely little story about a guy, his dog and the website that makes them both happy.

This isn’t just good. It is ridiculously awesome.  What makes this ad so good? It has a single clear message with visuals and a tone that drives an emotional response. This is what so many companies strive for, but even those with the best intentions don’t get the results they’re looking for.

What makes this especially impressive is that Amazon is a company that sells everything. the focus of the message is clear. The goal is to create a message that focuses on how well Prime delivers on availability, accessibility and service. That is exactly what is happening with this ad.

The ad sends a very clear message that if there’s something you need, it is just a click away from your phone and that with Prime, you’ll be getting it fast. The fact that the setting looks real, the main actor looks like someone you’d actually encounter in a park and that the dog is both expressive and adorable is pure icing.

I’ll rail on this company all day for their borderline business practices, the way that they reportedly treat their employees and their slow destruction of small businesses in both the retail and wholesale space, but I have absolutely nothing bad to say about this ad.

Agency: Joint London
Creative Director: Damon Collins
Creatives: Algy Sharman, Al Brown
Director: Kevin Thomas

Posted in Advertising.